1.Observe the videos you’ve recorded to learn from and improve. Learn how to correct your face contortions, filler words, and annoying mannerisms. Even better, have core team meet on Zoom call on Monday to review online service. Ask what worked/failed, added/removed. Welcome feedback, taking nothing personally.
2. Look at your comments, shares, likes, impressions. Figure out what you could say to increase engagement here.
4. Other metrics: What kind of comments did people make? How many people filled out the form requesting prayer? How many direct messages, texts, emails, and phone calls are received or sent/made weekly? How many salvations and first time visitors (giving contact information)? How many people joined post-service Zoom gathering? Chart those to see progress.
5. Work with several people in the church and call people to see how they are doing. A sample script for that is here. Gather feedback from them.
- If you are doing live video, rehearse. If possible, next Sunday morning is not the time to try something new.
- If you are concerned that song will get your stream flagged and shut down on Facebook? Test it by streaming it, uploading it on a personal account. Then see if it gets flagged over next few days.
- Got new gear? Check it out before you need it.
- Got a complicated process that needs to execute without issues on Sunday? Practice before the weekend. Identify the weak spots, alter strategy. Make sure you can pull it off.
- Even if you pre-record your video service, don’t upload on Saturday and hope it works well. Upload it early in the week. Or upload the video of a previous service to see how long the upload takes, which bit rate works, and how it looks and sounds.
- Make sure you give viewers an easy way to respond to each call to action. (see #8 in Newcomer)